Books to read for startups and businesses

Books on startups and business provide valuable insights into entrepreneurship, management, and innovation. They offer strategies for starting and scaling a business, overcoming challenges, and achieving success. Here are some essential reads for anyone interested in launching or growing a business:

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  1. Lean Startup (L)
    ₹613.00

    "The Lean Startup" introduces a new approach to managing and developing startups, centered on the principles of lean manufacturing popularized by Toyota. Eric Ries presents the idea of the Minimum Viable Product (MVP), a product with just enough features to satisfy early customers and provide feedback for future development. He emphasizes the Build-Measure-Learn feedback loop, which allows entrepreneurs to iteratively test their assumptions and adapt their business models based on real customer data. The goal is to minimize waste and increase the likelihood of building products that meet customer needs.


    Buy on Amazon
    06/13/2025 06:22 am GMT
  2. Zero to One: Notes on startups, or how to build the future
    ₹417.00

    This book explores the process of creating new products and technologies that move society forward. Thiel argues that the most significant breakthroughs occur when we go from zero to one, creating something entirely new rather than making incremental improvements to existing products. He discusses the importance of monopolies, competition, and the role of innovation in building successful startups.


    Buy on Amazon
    06/12/2025 10:38 pm GMT
  3. The Hard Thing about Hard Thing: Building a Business When There are No Easy Answers

    In this book, Ben Horowitz shares his experiences as a founder and CEO, providing a raw and honest look at the challenges of running a startup. He covers difficult topics such as firing friends, managing through crises, and maintaining company culture during rapid growth. Horowitz offers practical advice on building and leading a team, making tough decisions, and handling the pressures of entrepreneurship. The book is filled with personal anecdotes and lessons learned from Horowitz's career, making it an invaluable resource for anyone facing the realities of starting and growing a business.


    Buy on Amazon
  4. ReWork: Change the Way You Work Forever
    ₹479.00

    The book covers topics like productivity, marketing, hiring, and company culture in a straightforward and accessible format. Fried and Hansson advocate for simplicity, prioritizing what truly matters, and avoiding unnecessary work and distractions. They provide practical advice on how to build a sustainable business without burnout, emphasizing the importance of clear communication and setting realistic goals. This book is a refreshing take on starting and running a business, offering valuable insights for entrepreneurs at any stage.


    Buy on Amazon
    06/12/2025 10:36 am GMT
  5. Start at the End: How to Build Products That Create Change
    ₹1,330.00

    "Start at the End" by Matt Wallaert offers a practical guide for entrepreneurs and product developers on creating products that foster meaningful change. Wallaert introduces the concept of behavioral product strategy, which focuses on understanding and influencing user behavior to achieve desired outcomes. The book emphasizes the importance of starting with the end goal in mind—identifying the change you want to create—and then designing products and services that align with that objective. Wallaert's approach involves a blend of psychology, design thinking, and business strategy, providing a framework for developing products that are not only effective but also ethically responsible.


    Buy on Amazon
    06/13/2025 07:12 am GMT
  6. The $100 Startup
    ₹465.00

    This book explores the idea that anyone can start a successful business with minimal investment. The book features case studies of entrepreneurs who launched businesses with $100 or less and turned them into profitable ventures. Guillebeau provides practical tips on finding business ideas, marketing on a budget, and creating value for customers. He emphasizes the importance of passion, creativity, and resourcefulness in entrepreneurship. The book is an inspiring and accessible guide for aspiring entrepreneurs who want to start small and build businesses that align with their values and interests.


    Buy on Amazon
    06/13/2025 06:21 am GMT
  7. The Mom Test: How to talk to customers &
    ₹594.00

    This book offers a practical guide for entrepreneurs on how to conduct customer interviews to validate business ideas effectively. The title refers to the idea that you should ask questions in a way that even your mom, who loves you and wants to be supportive, can’t lie to you about your business idea. Rob Fitzpatrick provides strategies for asking open-ended, non-leading questions that elicit honest, useful feedback from potential customers. The book emphasizes the importance of avoiding compliments and vague answers, focusing instead on understanding customers' real needs, problems, and experiences. By using these techniques, entrepreneurs can gather meaningful insights and avoid the pitfalls of biased feedback, ultimately leading to more successful products and businesses.


    Buy on Amazon
    06/13/2025 06:22 am GMT
Lean Startup (L)
₹613.00

"The Lean Startup" introduces a new approach to managing and developing startups, centered on the principles of lean manufacturing popularized by Toyota. Eric Ries presents the idea of the Minimum Viable Product (MVP), a product with just enough features to satisfy early customers and provide feedback for future development. He emphasizes the Build-Measure-Learn feedback loop, which allows entrepreneurs to iteratively test their assumptions and adapt their business models based on real customer data. The goal is to minimize waste and increase the likelihood of building products that meet customer needs.


Buy on Amazon
06/13/2025 06:22 am GMT
Zero to One: Notes on startups, or how to build the future
₹417.00

This book explores the process of creating new products and technologies that move society forward. Thiel argues that the most significant breakthroughs occur when we go from zero to one, creating something entirely new rather than making incremental improvements to existing products. He discusses the importance of monopolies, competition, and the role of innovation in building successful startups.


Buy on Amazon
06/12/2025 10:38 pm GMT
The Hard Thing about Hard Thing: Building a Business When There are No Easy Answers

In this book, Ben Horowitz shares his experiences as a founder and CEO, providing a raw and honest look at the challenges of running a startup. He covers difficult topics such as firing friends, managing through crises, and maintaining company culture during rapid growth. Horowitz offers practical advice on building and leading a team, making tough decisions, and handling the pressures of entrepreneurship. The book is filled with personal anecdotes and lessons learned from Horowitz's career, making it an invaluable resource for anyone facing the realities of starting and growing a business.


Buy on Amazon
ReWork: Change the Way You Work Forever
₹479.00

The book covers topics like productivity, marketing, hiring, and company culture in a straightforward and accessible format. Fried and Hansson advocate for simplicity, prioritizing what truly matters, and avoiding unnecessary work and distractions. They provide practical advice on how to build a sustainable business without burnout, emphasizing the importance of clear communication and setting realistic goals. This book is a refreshing take on starting and running a business, offering valuable insights for entrepreneurs at any stage.


Buy on Amazon
06/12/2025 10:36 am GMT
Start at the End: How to Build Products That Create Change
₹1,330.00

"Start at the End" by Matt Wallaert offers a practical guide for entrepreneurs and product developers on creating products that foster meaningful change. Wallaert introduces the concept of behavioral product strategy, which focuses on understanding and influencing user behavior to achieve desired outcomes. The book emphasizes the importance of starting with the end goal in mind—identifying the change you want to create—and then designing products and services that align with that objective. Wallaert's approach involves a blend of psychology, design thinking, and business strategy, providing a framework for developing products that are not only effective but also ethically responsible.


Buy on Amazon
06/13/2025 07:12 am GMT
The $100 Startup
₹465.00

This book explores the idea that anyone can start a successful business with minimal investment. The book features case studies of entrepreneurs who launched businesses with $100 or less and turned them into profitable ventures. Guillebeau provides practical tips on finding business ideas, marketing on a budget, and creating value for customers. He emphasizes the importance of passion, creativity, and resourcefulness in entrepreneurship. The book is an inspiring and accessible guide for aspiring entrepreneurs who want to start small and build businesses that align with their values and interests.


Buy on Amazon
06/13/2025 06:21 am GMT
The Mom Test: How to talk to customers &
₹594.00

This book offers a practical guide for entrepreneurs on how to conduct customer interviews to validate business ideas effectively. The title refers to the idea that you should ask questions in a way that even your mom, who loves you and wants to be supportive, can’t lie to you about your business idea. Rob Fitzpatrick provides strategies for asking open-ended, non-leading questions that elicit honest, useful feedback from potential customers. The book emphasizes the importance of avoiding compliments and vague answers, focusing instead on understanding customers' real needs, problems, and experiences. By using these techniques, entrepreneurs can gather meaningful insights and avoid the pitfalls of biased feedback, ultimately leading to more successful products and businesses.


Buy on Amazon
06/13/2025 06:22 am GMT